Your architect of Growth and Transformation
Founded by Pieter Goossens, Way2Go delivers management consultancy
in the fields of organisational design, change management, business development, sales, marketing, market research, go-to-market, innovation, mentoring and coaching.
Way2Go designs and implements tailored strategies for its clients,
driving innovative change and sustainable business growth.
How can I help you?
I partner with clients to drive sustainable business growth by achieving commercial excellence
through strategic business development and marketing,
fostering organizational transformation through leadership and change management,
and delivering innovative solutions tailored to market needs.
At the heart of my approach lies a genuine passion for cultivating highly collaborative organizational cultures
and nurturing strong, enduring client relationships.
Background of
Pieter Goossens
I am an international senior business leader with over 20 years of experience in strategy, change management, business development, marketing, go-to-market, mentoring, and client service for top multinational agencies and brands, such as Biggie, Kantar, Kynetec, GfK (NIQ/YouGov). Heineken, and Nielsen (NIQ).
In addition, I advise as a mentor and act as a jury for students, part of an effort to bridge between companies, students and school divisions, as well as acting as a soundboard for educational initiatives.
I am also a vice president at the International Advertising Association (IAA) Benelux Community Committee, with a mission to bring individuals and corporations active internationally in marketing and communications together to drive and facilitate innovation and creativity.
Global Head of Business Development
Kantar
⭐⭐⭐⭐⭐
"Pieter has exceptional commercial aptitude, taking complete ownership and accountability to exceed targets."
Executive Director
Kynetec
⭐⭐⭐⭐⭐
"Pieter is an innovative thinker, challenging both clients and colleagues to think differently. He is equally comfortable in strategy development, marketing or product development environments."
Global Innovation Director
Kantar
⭐⭐⭐⭐⭐
"Pieter brings an abundance of positive energy and enthusiasm, making him a real pleasure to work with."
Marketing Leader
⭐⭐⭐⭐⭐
"Very knowledgeable. Well connected. A great relation builder. Always reliable. A great leader. That's how I know Pieter, ... and you should as well."